With all the discounts online between Black Friday and Cyber Monday, I got every deal imaginable. I purposely wanted to make all my big purchases on those days; with every purchase including free shipping, how could I go wrong?
I made most of my purchases on Amazon (mostly because they have my credit card and shipping info on file) with a few exceptions on BestBuy.com and Hayneedle because we needed a dining room table. And with the raise of online marketplaces like Tophatter, custom fit clothing sites like Blank Label or JC Boutique and awesome graphic tees from Ript Apparel, Shelfies, etc. who needs to go to a store anymore?
Forget Macy’s, Target, and Bloomingdales. With all the new online fashion marketplaces like Tradesy, Vaunte, Snopswap, etc. I was able to buy my wife amazing products at a great price. And again, free shipping! Why wouldn’t I just sneak in 10 minutes at work to grab something online and move on? It’s convenient and allows me to multi-task.
Now, most of my purchased items were web based which contradicts the rise of the spend on mobile. However, I did a lot of my research on my iPhone or iPad and did make some purchases through the tablet. But, the majority of purchases were web based.
A recent article in USA Today indicates that online shopping was up as much as 15% from last year and this article in Time indicates that free shipping was a major in the increase. According to one holiday survey, 85% of online consumers described free shipping as “important” or “very important” in determining whether or not they would buy. It was certainly a factor with me and played a major role in my purchase decisions.
But while many consumers are making more purchases online, are they making all their purchases online? I literally never stepped into one retail store, never left my computer, and had everything delivered right to my door. So, is it me? Or is it my generation?
Want to hear something ironic? I managed a Target store for about a year and a half!